诺基亚仍然水深火热【天天彩票app下载安装】

本文摘要:Two years ago,Stephen Elop likened Nokia to a burning oil platform,Referring to the intense competition from apples iphone and Googles andd两年前,EROP ELOP将诺基亚(Nokia)比作自愿燃烧石油平台,从该芬兰手机制造商的年度收益来看,Erop CEO做出了那个比喻后,没有找到合适的灭火器。

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Two years ago,Stephen Elop likened Nokia to a burning oil platform,Referring to the intense competition from apples iphone and Googles andd两年前,EROP ELOP将诺基亚(Nokia)比作自愿燃烧石油平台,从该芬兰手机制造商的年度收益来看,Erop CEO做出了那个比喻后,没有找到合适的灭火器。(威廉莎士比亚,Northern Exposure(美国电视剧),成功)One of nokias self-inflicted problems has been that It dumped its In-house operating systemnokias share of global smart Phone volumes touched 4% in Rter of last year,down from 23% in the first quarter of 2011,notes strategy本来,在进程缓慢的行业中,诺基亚可以利用Lumia逃离灾难,取得成功。(威廉莎士比亚,Lumia,Northern Exposure(美国电视),成功)但是没想到三星电子(Samsung Electronics)到时候又失足了。据研究公司Strategy Analytics统计,诺基亚智能手机去年第三季度全球市场份额为4%,接近2011年第一季度的23%。

三星电子智能手机市场份额完全减少到2倍,34%。诺基亚is optimistic that Lumia sales will take off .it says that features like its camera And maps set the latest versions of the high-end smart Aun ched last November apart And that wireless operators arrs该公司表示,去年11月发布的高端智能手机的最新版本与照相机、地图等功能不同,无线运营商反对第三生态系统。

但是巴克莱(Barclays)估计,诺基亚去年第四季度毛利减少,营业费用增加,但智能手机业务要想超过收支平衡,诺基亚必须将手机出货量增加一倍。there Is also a risk of the fire spreading . nokias regular mobile-phone business,which accounts for more than half of group operating PP Is underlast years results were also flattered by a turnaround at its telecom-equipment joint venture Nokia Siemens networks . but nsns operation Ns are foreed诺基亚营业利润的一半左右来自普通手机业务。去年诺基亚普通手机销量增长了五分之一,平均售价上升了11%,达到31欧元(41.30美元)。

去年的业绩只是通信设备合资企业诺基亚西门子通信公司(Nokia Siemens Networks)将赤字扭亏为盈的“门面”。但是今年第一季度诺基亚西门子通信的营业利润率预计将从去年第四季度的14.4%降至3%左右。Nokia appears to be through the worst of its cash burn,But it may not be over . net cash on its balance sheet fell by 1.2 billion to 4.4 billion last yearbut it also expects another 750 million in restructuring related cash outflows,the same as last years dividend payout公司资产负债表的现金净额从去年的12亿欧元增加到了44亿欧元。诺基亚提议今年不分红。

但是预计将在现金流入重组上再花费7.5亿欧元,与去年分红的缴纳额非常相似。the shares have more than halved since Mr . Elop joined in September 2010,And the company now has an enterprise value equivalent to 25 times foreentinvestors may be over estimating Mr . El ops fire-fighting skills。自2010年9月埃洛普重新加入诺基亚以来,该公司股票暴跌了一半以上,据巴克莱估计,以2014年预计营业利润计算的诺基亚预期市盈率为25倍。

投资者可能低估了埃洛普的消防能力。

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